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Government launches digital and data brand for Civil Service

29/11/23
Parliament Street and Whitehall street sign
Image source: istock.com/VV Shots

The Cabinet Office has launched a new brand, Government Digital and Data, for Civil Service staff working in relevant roles.

It said this will bring together the growing number of digital and tech specialists working in government and contribute to the recruitment of talent in the sector.

The brand takes in specialist roles such as data analysts, software developers and infrastructure engineers.

Parliamentary Secretary for the Cabinet Office Alex Burghart, said: “Digital talent is the driving force behind creating essential and accessible public services for everyone in the UK 

“So we’re taking long term decisions to attract the top talent into government. To do this, we’re launching a new brand, Government Digital and Data, to provide a more coherent network of specialists helping to tackle the biggest challenges government faces. 

“Embracing technology isn’t just about efficiency, it's about crafting a government that’s agile and ready to support the needs of tomorrow and the digital talent community is essential to that.”

Increasing proportion

The Cabinet Office said the proportion of digital, data and technology specialists in the Civil Service increased from 2.8% in 2018 to 5% this year. Software developers account for the largest share with 13%, while 79% of all the roles are based outside London.

Mike Potter, chief digital officer for government, said: “These figures show that government digital and data should be viewed alongside tech giants as one of the largest and most exciting employers in the UK. And we have a unique selling point for prospective talent: our work is fundamentally about transforming lives for the better. 

“At the forefront of digital innovation, we're shaping the future workforce with a strong focus on AI roles. Our commitment to cutting edge technology and data is revolutionising government for greater efficiency and effectiveness.”

The announcement has come after the opening of applications in September for the Digital Secondments Programme.

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